Plural works both with top down approach for Policy Research, Planning and Advocacy and with bottom up approach for Local Area Planning, Community Participation and People led Designs. People is not a generic term and we identify and customise interventions for the myriad of socio-cultural heterogeneity that is Indian cities. We promote contextual, citizen led approach of placemaking and city design and we continually strive to incorporate these values on a systemic platform.